So much to cover this week… we started with Marine’s animation presentation and here’s the rest of the news…
Google Vs Facebook… again
As Russell pointed out, we spend a huge amount of time at Show & Tell talking about Facebook. The truth is though, with a user-base of 500 million and some of the most aggressively pursued ambitions in the sector, it’s impossible to ignore the moves they make.
In a lot of ways, Facebook is shaping up to be the new Google. Recent statistics have shown people are spending more time accessing the Internet through Facebook than ever before and, as ever, the marketing spend follows the crowd. For advertisers, targeted marketing is where the smart money is and Google and Facebook are natural competitors in this space. Google CEO, Eric Schmidt, put it well when he said “We know where you are. We know where you’ve been. We can more or less know what you’re thinking about.”. Google has unparalleled information in profiling our behaviour online, but with Facebook becoming more and more people’s portal to the wider web they’re building valuable data to add to their existing knowledge of the Social Graph.
Last week Google announced they were cutting off Facebook’s ability to import Gmail contacts, calling Facebook’s system a one-way street of data – Facebook encourage users to pull contact lists from all the major email providers to find your contacts, yet they don’t allow you to do the reverse and export a list of your Facebook contacts. And Google have a valid point about Facebook’s hypocrisy; we’ve seen the exact same move when Facebook shut down Twitter’s ability to find contacts through your Facebook profile. Not only that, they do allow certain partners to access this data – just not their users.
Facebook messaging
All of this was precursor to Facebook’s big announcement at … that they’re rolling out @facebook.com addresses to their users. However, this isn’t just email – the new Facebook messaging combines email, IM & SMS communication into one conversation. The idea is that we shouldn’t have to try to figure out what communication method to use when there are so many available. Send a message through Facebook and the recipient can set their preferred mode and your message gets automatically routed to mobile phone or inbox for you.
Sound good to you? Me neither. This really feels to me like Facebook are solving a problem that doesn’t exist – except for them. More data = better advertising revenue for Facebook and they know that any communication out of their ecosystem is lost to them.
The blogosphere has been full of the same ‘Gmail killer’ narrative that fits so conveniently with all of the recent clashes between Google & Facebook. Gmail is the most rapidly growing email services, mainly because it’s excellent. Google were the first to set virtually unlimited storage limits and threaded email conversations have spread from Gmail to other email systems the way tabs did to browsers. My problem with the notion that Facebook mail will damage Gmail is that they’re different user-bases – the average Gmail user is the more tech-savvy email user while Facebook’s demographic trends toward students, teens and “soccer moms”. Facebook does infringe on Google’s data monopoly but realistically I expect to see more of an impact on Hotmail and Yahoo!’s numbers than Gmail’s.
It remains to be seen whether Facebook can attract people to their system as their primary email provider but I’d predict the real market is the under-20s. If you haven’t left school or university yet, odds are that most of your communication will fit quite easily to the channels of your existing social graph through Facebook. But the real obstacle is the corporate perception of Facebook as a time-waster, not a productivity tool. Huge numbers of workplaces block Facebook and realistically that will make an @facebook.com email address unworkable for millions of people.
Personally, it’ll be a cold day in hell before I’d have any sensitive information dependent on Facebook. How long will it be until Zuckerberg decides that email privacy is something only old people and squares worry about and exposes everyone’s inboxes to 3rd-party marketing?
iAds
Another regular topic for us is Apple’s iOS platform. This week we had a look at the Apple’s iAds system that allows full-screen, interactive, HTML5 ads right inside an app.
Launched with iOS4, the iAd platform is Apple’s first foray into the advertising market and yet another front in their ongoing war with Google (spotting a trend?). Check out this video to see what they can do…
Essentially you can build an app inside an app. iAds give huge scope to advertisers to do create interesting engaging content, capture data, play video and more, without having to kick the user out of the app to the browser.
So, where’s the catch? Well, first off there’s the 60:40 split with Apple. That’s right, 40% of all advertising revenue through their platform goes to Apple and the remaining 60% to the app developer. And as ever, Apple retain final control over the ads served on their platform and that’s ruffled a few feathers.
Last month Adidas cancelled their $10m campaign, with sources quoted as saying “Apple CEO Steve Jobs was being too much of a control freak.” Earlier in the year, Chanel also pulled a similar sized campaign from the network for similar reasons. Apple claim to have signed up over half of the top 25 of the top advertisers but it remains to be seen whether this the Adidases and Chanels they lose are worth losing to maintain that high-quality ‘Apple experience’.
#IAmSpartacus
“Crap! Robin Hood airport is closed. You’ve got a week and a bit to get your shit together otherwise I’m blowing the airport sky high!!”
That was the tweet that (five days later by the way) was picked up by the authorities and led to the eventual arrest and trial of Paul Chambers in what’s become known as the ‘twitter joke trial’. The judge however, didn’t see the funny side and viewing it as “clearly menacing” has resulted in Chambers losing his job, a criminal conviction and fines and legal costs of over £3,000.
The twitterverse, predictably, has erupted in outrage over the ruling. 1,000s have retweeted and made their own similarly ridiculous threats using the hash-tag #IAmSpartacus in Kubrickian solidarity. Stephen Fry has offered to pay Chambers’ fine and numerous fund-raising efforts.
On a similar note, a Chinese woman who retweeted a satirical call to attack the Japanese Pavilion at the Shanghai Expo was summarily snatched up by the Chinese authorities. She’s been sentenced to a year of ‘Re-education Through Labour’ by the Chinese authorities, which I’m sure is every bit as scary as it sounds. As if being sentenced to a year’s hard-labour without trial wasn’t bad enough, she was arrested on what was supposed to be her wedding day and no-one knew what had happened to her until this week. Let’s see how many tweets this story gets.
Surrendering control
And finally, we watched this TED talk about Mr Splashy Pants the whale.
It’s a great story about the importance of realising you can’t control the Internet. The web is by its very nature distributed, anarchic and organic. Putting your message out online requires a certain amount of faith that your message will survive, no matter what social networks do with it. This is a scary prospect to any brand but it’s a core part of any viral success.
Follow Shane on Twitter:
@shane_casey 
Aesthetically and technologically spellbinding, 
