Talk to my colleagues and I’m sure they’ll mention the fact that I tend to go on a lot about the good old days. All the time.
But I have literally been around long enough to remember when <table> tags were a novelty. Literally.
And that means there have been a few occasions when I felt the times, they were a-changin’, web-wise.
CSS layout. YouTube. jQuery. The death of IE6. (er, hang on a sec…)
Enter Typekit, stage left
That’s what Typekit feels like to me right now. (I should mention Font-Squirrel exists as well, but Typekit does it for me).
Sure, @font-face has been around for ages, but the refusal of the browsers to play nicely meant we relied on the same five web-safe fonts, or used an image/Flash-based hack that killed usability, SEO and accessibility.
Well, I reckon that time is over and the future of web typography looks bright, and possibly cursive.
What is Typekit I hear you say? It’s real fonts, in your browser tubes, with all the benefits of selectabilty, flexibility, usability and the many other ilities they bring to the party.
Have a look at the Typekit gallery to get the full flavour.
One small step for @font-face, one giant leap for web typography
This feels like one of those big steps forward to me. Typography is a huge part of design (especially on the text-based web), and in our advermarketing world can really bring a brand’s personality to the fore.
Hello Typekit. Come on in.


