We’re lucky to have clients such as Toshiba.
While we do a lot of straight down-the-line marketing for them, the UK division is always prepared to push their brand in the name of a good campaign.
And this campaign’s a winner in my mind – get a free laptop or high def TV if England win the World Cup in SA this year. Heckins, if I was in the market I’d consider this offer very strongly.
Anyways, the brief for the UK website was to be a little bit out there, so we came up with the concept of a dressing room team talk, to complement the England Expects promotional messaging.
This went down well with the client, who, having visited personally before, wanted the site to look like the inside of the Wembley dressing room (the initial designs looked like an amateur dressing room, with lots of mud and half-time oranges).
The campaign went live last week, and looks like this:
Wow - Fabio could walk in at any minute!
The miracle of inheritance
To complement the campaign, a large number of banners were commissioned to be completed in a short amount of time.
Having had a few campaigns lately using the Eyeblaster system, we now have a simple, robust and reusable set of AS3 classes geared for rapid turnaround and flexibility when creating standard and rich banners within Eyeblaster.
These were invaluable for delivering to the brief, and confirm the team’s philosophy here – invest in a reusable, flexible code base, and reap the rewards later in speed and stability.
Come on England!