Oooh, light trails
After months of hard work and (a few!) late nights, our Captiva site for EMC is live. It was a huge team effort so massive thanks to Claire, Tyrone, Chris, Dave, the White Balance crew and especially Russell for getting me through.
For those interested in the behind-the-scenes – the site’s built on our evolving AS3 development framework that Russ and I have been fine-tuning. At this stage it’s got the PureMVC framework at its core, with SWFAddress, LongTail Video Player, Google Analytics tracking, XML-based localisation and sequential background asset-loading as optional components that do most of the heavy lifting. We’re expecting it to be sentient by 2012.
Check it out at http://uk.emc.com/campaign/global/captiva/